Thai consumers now spend close to five hours a day on social media, and commerce-linked ad formats are growing fast while awareness-only spend is flat. The session worked through what that shift means for retail brands, and where budget is moving.
We walked through the actual campaign flow behind Kobayashi Healthcare (Thailand) — how 37.7M impressions were turned into movement at shelf, and how the programme scaled from one brand to five.
Volume × Quality × Opportunity — the equation we use to connect top-of-funnel social metrics to revenue, plus consumer insight from WeGrow, our KOC community in Thailand, on what actually triggers an FMCG purchase.
Marketing and sales leads at FMCG, cosmetics, personal care and F&B brands in Thailand.