Thai e-commerce has become genuinely competitive — local brands scaling quickly, global brands arriving, and shoppers with more choice than ever. The session set out what still works when spending more on ads no longer does.
How Thai shoppers search, compare and decide today, and which touchpoints are worth a brand's attention.
Reach × Receptivity × Opportunity — how KOCs, KOLs and affiliates work together rather than as separate line items, illustrated with a Japanese healthcare brand that reached 37 million impressions and grew retail sales within a single campaign.
Lappiwat Nonkampa, FinT Marketing (Thailand).