Reach Thai travellers heading somewhere cold during the Oct–Dec season, and reposition heat packs as a travel must-have.
Full-funnel social commerce — Mega KOLs for credibility, a KOC army for authentic reviews, and nano-influencers + affiliates with shop links and paid social for conversion.
37.7M+ impressions and 48,884 engagements, with a measurable halo on in-store sales during the campaign window.